Responsibilities

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions
• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across: Product selection, Bundling, Pricing, Promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners
• Own the affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV

Requirements

• Proven experience in e-commerce trading, merchandising or online retail
• Strong understanding of: - Conversion rate optimisation - AOV growth - Promotional mechanics - Product lifecycle management - Creation of bundles
• Comfortable working with performance data and GMV targets
• Commercially minded and confident making decisions
• Strong communication skills with both internal teams and clients

Preferred

• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG e-commerce

Benefits

• Core Benefits - Competitive salary, benchmarked to experience and performance
• Core Benefits - Performance-related bonus / commission aligned to commercial impact
• Core Benefits - 28 days holiday + bank holidays
• Core Benefits - Hybrid working with offices in London and Manchester
• Core Benefits - Flexible working hours – we care about output, not clock-watching
• Growth & Career Development - Clear progression paths with responsibility early
• Growth & Career Development - Regular performance reviews focused on development and impact
• Growth & Career Development - Direct exposure to high-growth brands across the UK, US and EU
• Growth & Career Development - Opportunity to work at the cutting edge of TikTok Shop and social commerce