Responsibilities

• Shape the future of Connected Media Model Strategy as an engine of brand / company growth
• Support the development of the global media vision to strengthen brand relevance and ensure brands remain contemporary and culturally connected in a rapidly changing consumer, technology, and A gentic era . Challenge established thinking and identify new opportunities supporting consumer exposure, engagement and transaction . Work with Global Category Presidents to translate business priorities into scalable growth systems that seamlessly integrate media, creators, retail media, commerce, technology, and consumer experiences to deliver measurable business outcomes
• Lead Media Innovation & Emerging Capabilities
• Champion the adoption of AI, agentic solutions, creator ecosystems, commerce-enabled media, and emerging technologies to redefine how consumers connect with brands. Drive experimentation and innovation that stretches beyond traditional media practices and organizational comfort zones. Transform audience intelligence, behavioural insights and cultural understanding into actionable grow opportunities
• Support the Agency Ecosystem
• Partner with media, creative, digital, influencer, commerce, and technology partners to co-create audience base, data driven, integrated, future-ready connected communication strategic ecosystems , ensure all partners work toward a cohesive strategic vision that strengthens consumer connections and delivers short and long term business impact pushing the use of analytics, attribution, MMM, UMM, predictive modeling and machine-assisted decision systems to support it.
• Enable Global Scale & Market Adoption
• Translate global media strategies into clear frameworks, playbooks, and capabilities that can be effectively cascaded across Operating Units. Ensure a balance between global consistency and local relevance, embedding and scaling best practices across the organization.

Requirements

• Mastery
• Experience in digital-first, growth-oriented businesses, driving revenue through influencer marketing and commerce solutions. Backgrounds in entrepreneurial companies are preferred
• Audience-First Planning /Consumer data strategy
• Influencer and creator ecosystem
• Retail Media and commerce/social commerce ecosystem
• Data-Driven Marketing and consumer intelligence
• AI and Marketing Applications
• Agentic Workflows & Intelligent Automation
• Large Language Models (LLMs) and Generative AI
• Strong Expertise

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.