Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover)
London, UK (Unknown)
Posted 9 days ago
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Job Summary
Own demand marketing for the IP Management software portfolio, steering planning and execution across global and regional initiatives, and convert business priorities into integrated campaigns that generate measurable demand.
- Lead demand generation planning and execution across global and regional initiatives
- Collaborate with sales and cross-functional teams to ensure aligned, targeted campaigns
Job Description
Responsibilities
- Lead demand marketing for the IP Management software portfolio and own demand generation planning and execution across global and regional initiatives.
- Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio.
- Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand.
- Collaborate with sales and cross-functional marketing teams to ensure campaigns are aligned, targeted, and commercially relevant.
- Work with regional sales teams to identify pipeline opportunities, improve lead conversion, and help progress open opportunities.
- Analyze campaign, funnel, and pipeline performance to optimize activity and inform future planning.
Requirements
- Bachelor’s degree required
- 7+ years of experience in demand or field marketing within a mid-to-large corporation
- Experience working with and knowledge of CRM and marketing automation tools
- Understanding of marketing performance reporting, campaign analytics, and funnel measurement
Preferred
- An MBA or advanced degree
- Marketing experience in software, data or services
- B2B marketing experience
- Experience with a global/multi-national organization
Clarivate
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
