Responsibilities

• Customer CRM strategy and optimization: Running structured engagements with RevenueCat customers and prospects - auditing their lifecycle setups, designing engagement frameworks, advising on messaging strategy, and helping them connect RevenueCat subscription events to their CRM platforms for better segmentation, timing, and personalization.
• Product feedback and influence: Being the internal voice of the lifecycle marketer. Providing continuous input to Product and Engineering on how our integrations, event triggers, and data payloads need to evolve based on what you see across real customer use cases.
• Playbooks and reusable frameworks: Codifying what works into scalable assets - onboarding sequence templates, churn prevention playbooks, win-back campaign guides, segmentation frameworks - that CSMs, Sales, and customers can use without needing you in the room.
• Educational content and public thought leadership: Partnering with our Advocacy and Content teams to turn real engagement learnings into blog posts, webinars, conference talks, teardowns, and guides. Being a visible, credible voice on mobile lifecycle marketing for the RevenueCat community and the broader app ecosystem.
• Internal enablement: Helping Sales, Customer Success, and Support teams speak intelligently about CRM and retention - so every customer-facing conversation at RevenueCat can go deeper on engagement, not just infrastructure.

Requirements

• 5-8+ years of hands-on experience in mobile lifecycle marketing or CRM, with a significant portion spent on subscription apps.
• You've personally owned engagement strategy and been accountable for retention and LTV targets.
• Deep working knowledge of leading mobile CRM and engagement platforms - Braze, Iterable, OneSignal, CleverTap, Customer.io, or Airship.
• You've built complex multi-step campaigns, not just sent one-off blasts.
• Proven ability to design and measure lifecycle experiments. You're comfortable with A/B testing messaging, timing, and frequency, and you know how to isolate incremental impact using holdout groups.
• Strong understanding of the mobile engagement landscape - push notification best practices, in-app messaging, email, and how privacy changes reshape how lifecycle teams operate.
• Strong customer-facing communication skills. You can lead a workshop with a growth team, write a compelling async brief, and present a strategy to a CEO - all in the same week.
• Experience working in a remote-first, asynchronous environment across multiple time zones.

Preferred

• Have worked at or closely with a CRM/engagement platform (Braze, Iterable, etc.) and understand the ecosystem from the infrastructure side too.
• Have published content, spoken at conferences, or built a public profile around mobile retention or lifecycle marketing topics.
• Have experience with subscription apps specifically and understand trial conversion, renewal psychology, and involuntary churn.
• Bring familiarity with RevenueCat's product - or have been a customer.

Benefits

• Fully remote and flexible work environment
• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning