Great Ormond Street Hospital Children's Charity

Senior CRM Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 4 weeks ago

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Job Summary

Own the Salesforce Marketing Cloud powered CRM and email program, turning data into personalised supporter journeys and measurable engagement improvements.

  • CRM strategy and governance: own the roadmap, segmentations, journeys and governance across fundraising, comms and digital teams.
  • Campaign delivery and optimisation: hands-on journey building, testing, automation, and platform tuning to lift engagement and retention.
  • Cross-functional collaboration: translate objectives into CRM activity and use insights to drive conversion and supporter lifetime value.

Job Description

  • Lead and develop GOSH Charity's CRM and email marketing approach, delivering audience-focused, insight-led supporter communications.
  • Act as the organisation's Salesforce Marketing Cloud specialist, taking a hands-on role in campaign builds, journey management, segmentation, testing and platform optimisation.
  • Work closely with fundraising, communications and digital teams to understand campaign objectives and translate them into effective CRM activity.
  • Build and optimise automated journeys and email campaigns, ensuring communications are personalised, timely and deliver measurable results.
  • Own and develop the CRM roadmap, identifying opportunities to improve supporter journeys, automation, personalisation and campaign performance.
  • Use testing, reporting and audience insight to continually improve engagement, conversion and supporter retention.
  • Build strong relationships with stakeholders across the organisation, providing CRM expertise, challenging constructively where needed and helping teams make the most effective use of Marketing Cloud.
  • Lead CRM projects, working with agencies, technical teams and internal stakeholders to deliver improvements and new capabilities.
  • Ensure all CRM activity complies with governance, consent and data protection requirements.
  • Line manage and develop a CRM Executive, creating a collaborative and supportive team environment.

Marketing Team

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