Responsibilities

• You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
• Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.
• Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.
• Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.
• Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns.
• Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.
• Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.
• Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
• Ensure all campaigns are performing against key performance and engagement metrics.
• Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our O+O platform.

• Confidently communicates, challenges and gives feedback to others.
• Encourages teamwork & collaboration between their own team and others.
• Recognises the strengths & contribution of various teams, builds on networks to understand priorities of others and how to add value.
• Seeks feedback and listens to it, takes responsibility to find positive outcomes and solutions.
• Generating ideas and feeling that they can be shared both within their immediate team and also outside of the team.

Requirements

• 2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential).
• Must be commercially driven, customer-centric with solid understanding of customer lifecycles.
• Attention to detail.
• A creative mindset is a must.
• Social, can-do attitude.
• A natural flare for copywriting.
• Proven track record in end to end campaign management and analysis is essential.
• Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures.
• Is confident using data to make tactical decisions.
• Is knowledgeable about your specialism and has an awareness of their wider market and to support with the current trends in their business area.

• Actively developing your ability to use AI effectively and think critically about outputs.
• Actively looks for new ways of working through Ai that would benefit the business and move things forward.
• Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion.

Benefits

• 33 days holiday rising to 38 days with length of service. (inclusive of bank holidays)
• 2 staff discount codes for yourself and a family member or friend.
• 30% discount on Superdrug Own Brand Products both in store and online.
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
• Company pension matching and bonus.
• We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it.
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes.
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support.