Responsibilities

• Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry Email and CRM strategy across key regions.
• Supporting Head of Digital Marketing with forecasting Email Channell.
• Management of external digital marketing agencies, ensuring delivery of channel strategy and performance.
• Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
• Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
• Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
• Develop and implement CRM strategies to enhance customer retention and engagement.
• Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
• Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
• Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
• Seek opportunities to drive growth and optimize performance across marketing channels.
• Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
• Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.

Requirements

• Experience in a similar digital marketing role, ideally with hands-on experience across CRM platforms.
• Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
• Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
• Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.

Preferred

• Experience with BI tools (plus)