Responsibilities

• Manage the development and execution of outbound communications activity supporting the National Lottery and across a particular set of the National Lottery suite of Games, within the Digital function.
• Leverage existing as well new CRM capability to support continuous optimisation of campaign activity
• Manage the player experience with marketing and insight teams to formulate a segment-based communications plan in relation to areas of ownership.
• Own, in conjunction with the Campaign Manager, the appropriate growth, active and retention KPIs relating to specific Game & marketing activity areas.
• Responsible for delivering world class multi-channel CRM campaign activity in relation to Game/The National Lottery area of ownership
• Work collaboratively with the Campaign Manager to develop and optimise player communications strategy and plans that build engaging relationships with National Lottery players.
• Work collaboratively with the Campaign Manager to leverage promotional incentives to drive additional value across Game/The National Lottery area of ownership ensuring we are optimising engagement and investment returns
• Input into coordinating weekly and quarterly campaign activity and overseeing successful end to end delivery.
• Input into the evolution of the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity.
• Work collaboratively with the Data teams to influence the data development roadmap and measurement KPIs to support campaign activity and implementation.

Requirements

• Solid knowledge of digital retention marketing channels
• Experience of campaign briefing and management
• Experience working with media and creative agencies
• Experience of email, SMS and app marketing
• Good project management skills
• Strong communication, presentation and analytical skills
• Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently
• Ability to use Excel and PowerPoint to plan, gain insight from reporting and clearly demonstrate performance of campaigns
• Practical knowledge of online marketing methods and tools
• The individual ideally has experience with a known brand with an understanding of marketing within a regulated industry

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme