Senior Creative Strategist at Genflow | UK

Genflow

Senior Creative Strategist

UK (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid social creative across multiple creator-brand accounts, turning testing into predictable performance by building a rigorous framework, briefing editors precisely, and delivering data-driven wins that drive lower CPAs and higher ROAS.

Creative Framework: establish hooks, formats, and angles, plus a living swipe file and research loop.
Briefing & Production: write winning briefs, brief video editors and designers with clear direction, and manage approvals to move concepts to live.
Measurement & Roadmap: track performance with Motion/Foreplay, deliver weekly reads, and translate results into next-test roadmaps.

Job Description

Responsibilities

Audit the creative across 3–5 active ad accounts and identify gaps killing performance
Build a structured creative testing framework - hooks, formats, angles - and get it running
Produce briefs that result in winning ads, not just good-looking ones
Establish a swipe file and creative intelligence system using Motion and Foreplay
Deliver a weekly creative read - what's winning, what's dead, what we're testing next
Reduce creative bottlenecks and increase the volume of concepts moving from brief to live
Lower CPAs and increased ad spend on ad accounts you’re responsible for
Be responsible for getting new ads live, managing feedback with creators, chasing to get approvals, and briefing the ads to go live with our media buying team
Lead the creative direction for paid social across brand portfolio; identify winning angles, develop testing roadmaps, connect creative decisions to account performance
Write high-converting copy across ad formats - hooks, primary text, headlines, scripts, VSL outlines

Requirements

3+ years in a creative strategy or performance creative role
Ideally within digital products, or creator brands
Demonstrable track record of improving paid social performance through creative with numbers to back it up
Strong copywriting ability across formats: hooks, ad copy, VSL scripts, email, landing page
Hands-on experience with Motion for creative analytics and Foreplay for creative research and inspiration
Solid understanding of paid social ecosystems - how Meta, TikTok and YouTube reward (or punish) creative decisions
Experience briefing and directing video editors and designers
Comfortable working across 5-10 brands simultaneously

Preferred

Experience leading campaigns for creator-brand platforms in fitness, beauty or fashion
Data-driven mindset and curiosity
Creative leadership experience
Interest in the creator economy and social commerce

Genflow

3.5 Glassdoor

We partner with creators to help them build their own businesses and sell products to their audience. We help creators monetize their content, their audience and their brand. We also manage some of the leading fashion, beauty, and fitness creators you love seeing on TikTok, Youtube, and Instagram.

Founded in 2016

London, England, GBR

118 employees (44 in marketing)

www.genflow.com

71% recommend to a friend