Responsibilities

• Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social.
• Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks
• Write exceptional copy — produce high-quality scripts, headlines, and ad copy that balance brand and performance
• Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best-in-class creative function.
• Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration
• Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results

Requirements

• 5-6 years of copywriting experience, primarily in a creative agency
• A portfolio that demonstrates genuine creative craft.
• Strong strategic thinking — able to move from brand insight to campaign concept
• Comfortable working on a single brand at depth (vs. juggling multiple clients)
• Ambition to grow into a creative leadership role as the team scales
• Performance marketing knowledge is a plus, but not required — we’ll develop this together

Benefits

• 25 days annual leave, plus bank holidays and an additional day for your birthday
• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Healthcare and Dental Packages
• Income Protection and Life Assurance
• 1 Charity Day per year
• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members