Responsibilities

• Owning end-to-end creative strategy across Meta and TikTok, from analysing performance data and forming hypotheses, to directing AI-generated assets into market
• Leading AI image and video production: shaping concepts, writing briefs, directing output, and quality-controlling every asset
• Analysing data to uncover valuable insights, then actioning
• Building and running a systematic creative testing engine, clear hypotheses, disciplined iteration, learnings that compound
• Deconstructing competitor creative to spot what's working in the market and where the gaps are
• Mentoring junior strategists, sharpening their briefs, developing their instincts, making them better
• Rolling up your sleeves when it matters: writing hooks, briefing edits, cutting variants. Senior in judgement, never above the tools

Requirements

• 5+ years in creative strategy for paid social at meaningful spend, you've shipped creative that performed and can talk specifics
• Equal parts analytical and creative, you read the data, form the hypothesis, then actually come up with the idea that tests it
• Genuine command of AI image and video tools, not as a gimmick but as the core of how you work — and strong opinions on where the space is going
• A systems builder, you think in processes and pipelines, not one-off assets
• DTC / e-commerce background necessary, beauty or personal care a bonus