Senior copywriter

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own and evolve the NSPCC voice across campaigns, mentoring teams to lift writing quality and consistency while shaping tone, messaging guides, and cross‑channel storytelling for diverse audiences.

  • Tone of voice and messaging: develop and embed guidance for digital, social, print, and film.
  • Creative leadership: pitch ideas, present work to senior stakeholders, and mentor colleagues to raise NSPCC voice.
  • Collaboration and governance: collaborate with internal teams and agencies to deliver cohesive, high‑impact creative.

Job Description

Responsibilities
  • Developing and evolving our verbal identity across NSPCC and Childline
  • Raising the quality and consistency of writing and ideation across campaigns, channels and audiences
  • Providing expert guidance and mentoring to colleagues to strengthen creative output across the organisation
  • Write and oversee copy across multiple channels including digital, social, print and film
  • Develop and embed tone of voice and messaging guidance
  • Collaborate with internal teams and external partners to deliver creative work
  • Pitch ideas and present work confidently to senior stakeholders
  • Mentor and support colleagues to strengthen writing and NSPCC voice across the organisation
Requirements
  • Proven experience delivering high-quality creative across diverse channels and briefs
  • Strong stakeholder management and presentation skills
  • Experience developing brand voice, messaging frameworks or editorial guidelines
  • Ability to manage multiple complex projects and deadlines
Benefits
  • Generous annual leave – 29 days plus bank holidays (pro-rata), rising to 32 days after five years
  • Employee discounts – access to over 3,000 offers and savings
  • Employee Assistance Programme (EAP) – free, confidential support for your wellbeing
  • Pension scheme – flexible and tax-efficient options
  • Life assurance – up to five times your salary depending on scheme membership
NSPCC logo

NSPCC

We’re the NSPCC, we exist to keep children safe.Everything we do puts children first – their voices, their experiences, their needs. We support young people through Childline, no matter their worry, making sure they always have someone to turn to. We’re here to help children recover from abuse so that it doesn’t shape their future, and we work to prevent it from ever happening. We want everyone to know the part they can play. We campaign for and create change, in schools, online, and in local communities across the UK and Channel Islands.We want to work with everyone in children’s lives. By building a bigger team, we can make sure more children have the safety and support they need. Every pound you raise, every petition you sign, every minute of your time, will make a difference. We’ve been protecting children for over 140 years. And as long as children need us, we’ll be here.Anyone worried about a child can call our Helpline on 0808 800 5000.

London, England, GBR
2.1K employees (139 in marketing)

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Traffic Source Mix
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58.6%
Direct
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Referral
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Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
139 (7% of company)