Responsibilities

• Write copy that people actually want to read.
• Write compelling copy across multiple formats, including advertising campaigns, email campaigns, website pages, landing pages, brochures, sales presentations, whitepapers, customer stories, social media, videos and thought leadership.
• Develop memorable headlines and persuasive messaging that captures attention and motivates action.
• Turn complex technical topics into clear, engaging and conversion-focused copy.
• Create content that supports lead generation and conversion, brand building and sales enablement across the customer journey.
• Continuously challenge and improve messaging across the business to ensure every customer touchpoint is clear, compelling and consistent.
• Become the guardian of our brand voice.
• Own and continuously refine BauWatch's tone of voice and writing style across all European markets.
• Review, edit and elevate copy produced by colleagues, freelancers and AI tools to ensure every piece meets our quality standards.
• Champion simple, clear and persuasive writing throughout the organisation.

Requirements

• Exceptional English writing, editing and storytelling skills at native level.
• A proven track record of creating persuasive B2B copy that has generated measurable commercial impact.
• A portfolio demonstrating outstanding work across multiple formats, including websites, campaigns, advertising, email marketing, sales collateral or thought leadership.
• An obsession with words, clarity and simplicity - you genuinely enjoy writing and constantly look for better ways to say things.
• Strong editorial judgement with the confidence to challenge weak copy and improve it.
• Experience working with multilingual content and localisation processes across international markets.
• Excellent organisational skills with the ability to coordinate multiple content projects simultaneously.
• Experience collaborating with international teams and multiple stakeholders.
• Curiosity for AI-powered writing tools, workflows and AI systemisation with a willingness to embrace new ways of working.
• A commercial mindset—you understand that great copy doesn’t just sound good; it drives business results.

Benefits

• Part of a supportive, international marketing team that values innovation, trust, and storytelling.
• Part of the European market leader in mobile video surveillance solutions, operating across 11 countries - and still growing.
• Shape the voice of one of Europe’s fastest-growing B2B brands.
• Create work that will be seen across multiple countries, industries and marketing channels.
• Shape and scale our content across diverse markets with strong collaboration and creative freedom.
• Work in an ambitious, international marketing team where creativity, quality and innovation are genuinely valued.