Senior Copywriter (Creative Team)

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own concise healthcare copy development by turning briefs into multi-channel concepts, ensuring medically accurate messaging through close collaboration with medical, regulatory, and strategy partners, and driving consistent copy quality across campaigns.

  • Campaign Concepting: Translate briefs into focused ideas and promotional copy for healthcare channels.
  • Cross-Functional Alignment: Align messaging with Art Direction, Strategy, Medical, Regulatory, and Client Services to maintain accuracy and impact.
  • Quality Gatekeeping: Oversee copy consistency and integrate stakeholder feedback across multiple projects.

Job Description

Responsibilities

  • Develop conceptual campaign ideas and promotional copy for healthcare/pharma brands from brief through final delivery.
  • Create copy for client campaigns, presentations, CRM, social, digital, print, and multi-channel healthcare deliverables.
  • Partner with Art Direction, Strategy, Medical, Regulatory, and Client Services teams to ensure messaging is accurate and strategically aligned.
  • Present creative concepts, copy rationale, and campaign thinking clearly in internal reviews and client presentations.
  • Guide copy quality across multiple projects while incorporating feedback from creative, medical, regulatory, and client stakeholders.

Requirements

  • Several years of copywriting experience in an advertising, marketing, or healthcare communications environment, with portfolio examples from concept through execution.
  • Demonstrated experience developing conceptual creative ideas for healthcare, pharma, life sciences, or other regulated/complex clients.
  • Portfolio showing strong writing craft across campaign concepts, headlines, long-form copy, digital, CRM, social, and presentation work.
  • Experience presenting creative work to internal teams and clients, including rationale for concept, messaging choices, and audience relevance.
  • Working knowledge of agency workflows, creative reviews, client feedback, and medical/regulatory approval processes.
  • Ability to manage multiple copy deliverables at once while meeting timelines, quality standards, and stakeholder expectations.

Preferred

  • Comfort and enthusiasm for using AI as a regular part of how work gets done.
  • Experience mentoring or guiding junior creatives through feedback, concept development, or copy reviews.
  • Experience adapting copy for HCP, patient, payer, or disease awareness audiences while maintaining strategic and medical accuracy.
  • Working knowledge of healthcare brand challenges, audience needs, and market dynamics.
  • Bachelor’s degree in Advertising, Marketing, Communications, Writing, or a related discipline, or equivalent professional experience.

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