Senior Content Writer

Manchester, UK (Hybrid)

£42K/yr – £45K/yrSenior Level4+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and scale the content function with a focus on paid media, conversion optimization, and strategic storytelling across finance and tech, while building and guiding a high-performing content team.

  • Lead Paid Media & Conversion priorities and performance coaching
  • Drive Re-engagement, content strategy and AI-enabled innovation

Job Description

Responsibilities

  • Team Leadership & Performance
  • Paid Media & Conversion (our top priority)
  • Re-engagement
  • Content Strategy & Creation
  • AI & Innovation
  • SEO & Performance
  • Quality Control

Requirements

  • 4 to 6 years of content writing experience, preferably in a digital marketing agency or similar environment .
  • Proven experience leading or managing writers, with a talent for coaching, motivating and getting the best out of a team.
  • A track record in paid media content, with results to show for it.
  • Direct-response expertise: you understand hooks, openers and the psychology of stopping the scroll, and you write to win the click.
  • Comfortable in a high-volume, test-and-learn environment, ready to ship and refine many variations to scale ad spend.
  • Proven ability to write for diverse industries and audiences, with the finance and tech sectors being a plus.
  • Strong portfolio demonstrating expertise in both long-form and short-form content.
  • Comfortable with data: able to read performance, draw conclusions and present them clearly.
  • Excellent understanding of SEO, content marketing, and digital trends .
  • Confident, effective use of AI tools, and keen to help others get value from them.

Benefits

  • Company pension scheme
  • Company health plan
  • Hybrid working arrangement (4 days in office, 1 remote)
  • Work in a fast-paced, creative environment
The Genius Group (TGG) logo

The Genius Group (TGG)

Brand specialist, lead generators, innovators in software and Technology. The intelligence behind multi million pound companies.

Founded in 2019
Altrincham, England, GBR
41 employees (16 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
39.9%
Direct
45.2%
Referral
8.9%
Social
4%
Paid
1.3%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
11 (27% of company)
Marketing Roles Posted (Last 30 Days)
1