Responsibilities

• Build and own a scalable content engine - structured workflows, AI-assisted production, repurposing frameworks, and fast feedback loops — designed to grow in output and quality as Xelix scales
• Own content performance metrics — share of voice, content-influenced pipeline, and engagement growth — using data to continuously improve what gets made and how it gets distributed
• Own and drive Xelix's thought leadership programme — podcast, executive and company LinkedIn, long-form assets, and PR - establishing Xelix as the category-defining voice in AP automation and financial controls
• Work closely with Product Marketing to ensure all content is grounded in Xelix's messaging framework, product positioning, and competitive narrative — maintaining consistency across every format and channel
• Partner with Demand Generation to ensure content directly fuels integrated campaigns and pipeline programmes — with assets tailored to enterprise buying committees, key personas, and how buyers research and discover solutions today

Requirements

• 7+ years in B2B content marketing, with a proven track record of building and scaling thought leadership programmes, owning content engines end-to-end, and creating content that drives category authority and commercial outcomes
• Demonstrated ability to work with executives and subject matter experts to extract insight and turn it into compelling, authentic content
• Fluency across the full content mix — long-form assets, social, podcast, PR and earned media, SEO, and AI search — with the judgement to know when and how to use each
• A systems mindset: experience building scalable content workflows from the ground up, using AI tools, automation, and repurposing to maximise output without sacrificing quality
• Deep understanding of enterprise buyer personas, buying committees, and how to create content that resonates across a complex, multi-stakeholder sales cycle
• Confident working in a high-visibility, high-opinion environment — able to bring stakeholders on the journey early, land sign-off efficiently, and consistently deliver work that hits the mark without endless iteration

Preferred

• Experience ghostwriting for founders or executives - matching their voice without losing authenticity
• Experience commissioning or producing original research that has generated external citations or industry coverage
• Experience in fintech, finance automation, or selling into CFO or finance leadership audiences
• Hands-on experience with AI-assisted content production tools
• Experience building or growing a B2B community through content

Benefits

• 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
• Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
• Comprehensive private medical & dental cover with Vitality
• Enhanced parental leave pay
• Learning & development culture – £1,000 personal annual budget
• We’re carbon-neutral and are working towards ambitious carbon reduction goals
• Lots of team socials & activities
• Annual team retreat