Responsibilities

• High-Impact Writing: Produce creative, compelling and accurate content across HR, Recruitment and Payroll topics that resonates with our mission and distinguishes EH in the UK market.
• Strategic Content Atomisation: Develop and refine AI-powered frameworks to break down long-form content (guides, webinars, reports) into high-performing assets across different formats, maximizing the ROI of every piece of original content.
• Multi-Channel Execution: Write and produce content to support events, webinars, social (especially LinkedIn), adapting style and format to the specific audience and objective.
• Using your analytical skills to optimise pages: analyse pages’ metrics, from search page rankings to conversion rates and improve their performance in collaboration with our SEO and GEO team.

Requirements

• 7+ Years Experience: You bring content marketing experience in B2B (preferably HR tech, fintech, or business software).
• Strategic & Hands-On with AI: You can develop a content roadmap informed by customer insights and business goals, then leverage AI workflows and tools to scale content creation velocity while maintaining quality and personalization.
• Writing high-impact content that balances SEO and AEO goals with editorial integrity, helping Employment Hero build authority in topics like recruitment, payroll, AI and HR.
• Data-driven storytelling: Continuously monitor and analyse content performance using search data and engagement metrics. Apply insights to optimise content strategy and execution. Effectively communicate findings across the business to identify cross-channel opportunities and inform broader marketing and commercial initiatives.
• Champion a distinctive, human, voice across all content. Maintain consistency across tone, format and message from blogs to email to landing pages.
• Cross-Functional Collaborator: You’re experienced working with performance marketing, brand, sales, and regional teams alongside global teams to align messaging and maximise impact across campaigns.
• Hyper-Growth Mindset: You thrive in fast-paced environments, prioritise ruthlessly, take ownership and ship work that moves the needle at scale.
• Highly Organized: You can manage multiple content projects, stakeholders and tight deadlines without compromising quality or speed.
• Experience with AI tools, Marketo, Asana, Slack and Wordpress.

Benefits

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life