Senior Channel Marketing Manager

Hyde, Tameside, UK (Hybrid)

Salary Not AvailableSenior Level7+ years expPermanent

Posted 2 weeks ago

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Job Summary

Own wholesale and distribution marketing with clear partner-led growth levers, ABM, and enablement that move sell-in and drive channel performance.

  • Own distribution and wholesale marketing strategy end-to-end, manage demand gen across trade channels, and drive sell-in.
  • Build partner programs, craft sales enablement materials, and ensure consistent brand messaging across partner touchpoints.
  • Collaborate with internal teams on ABM, co-marketing, and key account support, acting as the marketing liaison to distribution partners.

Job Description

Responsibilities

  • Own and deliver the distribution and wholesale marketing strategy end-to-end.
  • Manage demand generation channels and campaign execution across trade channels.
  • Develop and execute partner marketing programmes to drive commercial growth.
  • Build strong relationships with distribution partners and stakeholders.
  • Plan and execute campaigns that increase sell-in and sell-through.
  • Deliver point-of-purchase, in-branch and digital marketing activity.
  • Support co-marketing, seasonal campaigns and account-based marketing (ABM).
  • Create sales enablement materials including product collateral and training content.
  • Support sales teams including Key Account Managers and Specification teams.
  • Ensure consistent brand messaging across all partner touchpoints.

Requirements

  • Minimum 7+ years’ experience in B2B marketing.
  • Strong experience in wholesale, merchant or trade marketing.
  • Deep understanding of route-to-market and partner-led strategies.
  • Proven experience delivering account-based marketing (ABM) campaigns.
  • Strong commercial awareness and performance marketing capability.

Benefits

  • Employee Assistance Programme (EAP) – Confidential support for your wellbeing, including counselling and financial advice.
  • MetLife GP24 – Medical support anytime, anywhere
  • Exclusive Discount Platform (PowerPerks)– Save on retail, travel, entertainment, and more.
  • Cycle to Work Scheme – Stay fit and reduce your carbon footprint while saving on a new bike.
  • Learning Management System (LMS) – Access tools and training to support your career progression and personal development.
  • Apprenticeship Programmes – Open to all employees looking to upskill or retrain, with tailored pathways to support your long-term development.
  • Pension Salary Exchange Pension scheme– Investing in your future with a solid retirement plan Helping you save efficiently for the future.
  • Daintree Wealth Management (1-2-1 Financial Guidance) - Support with budgeting, saving, pensions, investments, and long-term planning
  • Enhanced Maternity Leave – Supporting you and your family through life’s important moments.
  • Free Eye Tests – Keeping your vision and health in focus.
Project Better Energy logo

Project Better Energy

2.8 Glassdoor

Project Better Energy Limited is a renewable energy group based in Burton on Trent, Staffordshire, United Kingdom.

Founded in 2012
Stretton, England, GBR
85 employees (7 in marketing)
45% recommend to a friend

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
27.7%
Direct
60.8%
Referral
6.4%
Social
4%
Paid
1%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Oct 2023
    Private Equity