Senior Brand Manager at JING Tea | London, UK | £50K/yr – £60K/yr

JING Tea

Senior Brand Manager

London, UK (Hybrid)

£50K/yr – £60K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the creative and strategic engine for a premium tea brand, turning a strong positioning into consistent consumer moments and measurable awareness. Build and own the content factory from photo to editorial, while guiding PR, partnerships, and SEO-backed amplification to lift brand growth.

Brand Ownership: Lead an annual consumer strategy and evolve messaging, visuals, and content frameworks to stay sharp across all channels.
Content Studio: Produce brand content end-to-end including photography, video direction, and editorial copy that drives new customer recruitment.
Integrated Execution: Manage agency partners while keeping creative direction in-house and ensure brand playbooks show up in PR, digital, and trade marketing, guided by performance data.

Job Description

Responsibilities

Own and execute the annual consumer brand strategy across every touchpoint, digital first
Plan and produce brand content yourself, including photography and video direction, not just brief it out
Lead consumer PR, partnership amplification and digital marketing, feeding brand ideas into SEO and paid
Evolve the brand frameworks (messaging hierarchy, visual and content guidelines) so execution stays consistent and sharp
Write editorial and content copy that sounds like JING and recruits new customers
Brief and manage agency partners where needed, keeping creative direction in-house
Use performance data to work out what’s landing and evolve the plan
Work closely with the Head of Trade Marketing so the brand shows up joined-up everywhere

Requirements

A challenger or disruptor brand background. You’re used to producing high-quality creative work with a small team and limited budget
Premium drinks, spirits or food experience is likely a better fit than big FMCG
Proven ability to take a strong positioning and make it stand out, with awareness and sales growth to show for it
Genuine content production skills: photography and video direction, editorial copywriting, organic social
Editorial judgement. You know when something sounds like the brand and when it doesn’t
Strong analytical skills, comfortable with budgets, marketing analytics and reporting
Organised enough to deliver a high volume of high-quality work
A real passion for quality, sustainable food and drink

Nice to Have

Benefits

Hybrid working - 3 days a week in Victoria, 2 days a week WFH
35-hour week with core hours 9.00 - 16.00
Company-wide annual bonus scheme
26 days holiday (25 plus your birthday) on top of bank holidays
Private healthcare and health cash plan, with flexible options
Pension with generous employer contribution and salary exchange
Learning and development budget
2 paid volunteering days a year
Extra holiday at 3, 5 and 10-year milestones
Employee and friends-and-family discount, plus rewards hub
EAP, Cycle to Work, and unlimited (exceptional) tea

JING Tea

For the past 20 years, we have responsibly sourced the highest quality single garden leaves through our personal relationships with master producers.JING is the tea of choice among global connoisseurs, tastemakers, and hospitality leaders. Crafted in single origins by master producers, our teas represent the very best in the world of tea.Dedicated to delivering unforgettable tea drinking experiences whilst enabling tea producers and their environments to thrive, JING has seen solid growth since its founding in 2004. We are proud to be listed in many of the best 5-star hotels and to be served by some of the world’s greatest chefs and direct to consumers via our owned e-commerce channel. Our teas and infusions exemplify the finest expressions of authenticity, outstanding skill, and exceptional taste. With our expert guidance and tools, we empower tea drinkers to get more from their experience of tea. Get in touch to find out how we can help your tea service at: sales@jingtea.com+44 (0)20 7183 2113Interested in a career at JING? JING is supported by our founder and investors with exceptional and long-standing experience working in the industry. We are always looking for innovative thinkers and doers to join our team on our exciting mission to revolutionise the world of tea. Together, we can improve the outlook for tea producers and their environments as well as the experience for tea lovers.JING values courage, ownership, innovation, and efficiency and is passionate about delivering great results and fostering a learning culture. We want our teams to be free to make impactful, long-term decisions. Above all, the well-being of our team and the people around us is a top priority.We’re always looking for highly motivated, unconventional thinkers to join our mission of helping tea lovers connect with a better world of tea. If this sounds like you, we would love to hear from you at: recruitment@jingtea.com

Founded in 2004

London, England, GBR

57 employees (4 in marketing)

jingtea.com