Responsibilities

• Plan, build, execute and analyse Account Based Marketing campaigns, events and initiatives based on the approved regional strategy, working in alignment with the regional marketing strategy programme and with cross-functional marketing stakeholders.
• Develop, execute, roll out and optimise campaigns to drive customer acquisition and retention, and product engagement, including through customer conferences, seminars, education and engagement tactics.
• Support the wider team and ABM Leads on execution requirements.
• Brief and manage agencies to create content including case studies, thought leadership assets and blogs.
• Collect and analyse campaign data to draw insights and identify solutions to optimise future activity.
• Manage relationships with third-party vendors and media agencies to execute and monitor campaigns.
• Collect best practices and provide campaign learnings across the region.
• Research and recommend new campaign tactics and approaches.
• Drive programme-wide progress across ABM initiatives, with less focus on account-specific tasks and greater emphasis on delivering regional impact.
• Play a key role in accelerating progress in H2 2025, ensuring continued momentum across marketing initiatives.

Requirements

• Solid (ideally 7+ years) B2B marketing experience within a Cloud or IT enterprise environment.
• Confident on stakeholder management with director level sales direct interface.
• Proven experience in Account Based Marketing.
• Background working with technology vendors and their customers.
• Strong experience in marketing campaign strategy and execution.
• Highly data-driven – able to use insights to drive and optimise campaign performance.
• Executive presence and excellent stakeholder management skills.
• Outstanding project management capabilities, including managing multiple internal stakeholders, external creative agencies, and complex international projects.
• Ability to work efficiently and confidently in a fast-paced, high-growth environment.
• Passion and capability for delivering events at scale with speed, precision, and impact.