Responsibilities

• Own and execute the SEO strategy across on-page, off-page, and technical SEO
• Conduct regular site audits and manage technical improvements in collaboration with our developers
• Lead keyword research and content planning to align with demand and business priorities
• Develop and execute the company’s SEO strategy, including creating high-quality, keyword-optimised content from scratch
• Optimise existing content and guide the creation of new content for improved organic visibility
• Monitor SEO performance using tools like GA4, GSC, SEMrush/Ahrefs and make data-driven recommendations
• Stay ahead of industry trends, particularly around AI SEO and SGE, and adapt our strategy accordingly
• Track rankings, traffic, and conversion metrics — reporting progress and opportunities to key stakeholders
• Build and manage relationships with relevant partners for link-building and digital PR opportunities
• Collaborate with design, UX and commercial teams to improve site structure, speed, and mobile experience

Requirements

• Proven experience in a dedicated SEO role, ideally in a fast-paced B2C or eCommerce environment
• Strong understanding of technical SEO, including site structure, indexing, crawlability and schema
• Confident using GA4, Google Search Console, and industry-standard SEO tools
• Deep knowledge of keyword strategy, SERP trends, and content optimisation
• Familiarity with the impact of AI-generated search results and Google SGE — and how to respond to it
• Analytical and commercially minded — able to balance search performance with business goals
• Experience collaborating with content creators, developers and designers
• Experience in the travel or leisure sector is a bonus, but not essential

Preferred

• Experience in travel or leisure sector is a bonus (as described in skills and experience)

Benefits

• Hybrid working and a supportive, collaborative culture
• Pension Scheme and Private Medical Insurance to support your financial and physical wellbeing following a successful probationary period
• Holiday discounts and travel perks