Retail Marketing Manager at Miele | UK

Miele

Retail Marketing Manager

UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own trade and in-store activation execution across Miele Experience Centres, turning customer insights into premium experiences, store traffic, and sales impact.

Collaborate with internal teams to plan and deliver activations, VM, and promotions.
Build relationships with landlords and stakeholders to drive collaborations and local traffic.
Use customer, category, and performance data to boost conversion, profitability, and overall marketing effectiveness.

Job Description

Responsibilities

In close collaboration with internal departments, you will orchestrate premium in-store experiences and activations across Miele Experience Centres to drive customer engagement, traffic, and sales performance
Through effective planning and execution, you will manage visual merchandising, in-store assets, and promotional activity to ensure a consistent and premium brand experience
In partnership with local stakeholders and landlords, you will develop and maintain relationships that support strategic collaborations and increase local store traffic
Using customer, category, and performance insights, you will identify opportunities to improve conversion, profitability, and overall marketing effectiveness
In coordination with retail and marketing teams, you will develop and deliver quarterly and annual consumer marketing plans aligned with business objectives
Through strong project management, you will coordinate promotional execution, retailer calendars, store events, and brand campaigns to maximise impact and customer reach
Across Great Britain and Ireland, you will travel regularly to support Experience Centres, monitor performance, and implement initiatives that enhance customer experiences and commercial results

Requirements

3 - 5 years of experience in Trade Marketing, Retail Marketing, Events, or a similar customer-focused environment
Strong communication skills with the ability to build effective relationships across departments and with external partners
Experience using customer insights, performance data, and commercial information to support decision-making and deliver results
Good Microsoft Office skills; experience with SAP or similar business systems would be advantageous
A flexible and proactive mindset with a commitment to continuous improvement and delivering an “Immer Besser” level of service in everything you do

Benefits

Extensive discounts on Miele products for yourself, family, and friends
Discounted gym membership and a subsidised onsite café
An extensive health cash plan and free eye tests
Additional benefits including financial advice, recognition schemes, and more

Miele

4.0 Glassdoor

Since being founded in 1899 Miele has followed its 'Immer Besser' brand promise.As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of performance, convenience, design and sustainability. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.Our product portfolio includes kitchen appliances such as ovens, steam ovens, refrigerators, coffee machines and dishwashers as well as vacuum cleaners, washing machines and dryers. Dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical applications augment this line-up. Miele is a family-run company in the fourth generation with eight production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. The company is represented with its own sales subsidiaries and via importers in almost 100 countries. In the 2020 fiscal year, the Miele Group achieved sales of 4.5 bn, 6.5% more than in 2019. Miele employs around 20,944 people worldwide.

Gütersloh, North Rhine-Westphalia, DEU

6.7K employees (522 in marketing)

www.miele.com

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