Retail Activation Executive

London, UK (On-site)

£36K/yr – £40K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own and deliver retail activation campaigns for UKI Grocery, Convenience and AFH customers with a focus on analytics, budget forecasting, campaign performance tracking, customer engagement, project delivery, and team development.

  • Own campaign performance and target tracking across channels and customers
  • Forecast monthly budgets by category and adjust plans based on data
  • Manage day-to-day customer engagement and cross-functional execution

Job Description

Responsibilities

  • Role Details To support the delivery of excellent retail activation campaigns within our UKI Grocery, Convenience and AFH customers, across all Danone categories
  • Role Focus Analytics - Analysis of retail activation data and previous activations to provide insight for campaign plans by customer - Monthly budget forecasting and reviews by category, adjusting accordingly based on data - Ownership and delivery of campaign performance and target tracking Customer Engagement - Nurture and manage your day-to-day customer contacts Project Management - Working closely with the Retail Activation team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers - Tracking of the key targets (e.g. activation ROI, conversion, customer touchpoints) to deliver the plan, working across functions to execute - Working closely with our creative teams to ensure delivery of our KV and toolkits on time - Supporting the team with POs and finance management in Uptempo Team Engagement & Development - Being an active member of the Retail activation Team - Challenging the status quo, and bringing the outside in to help shape our planning and execution
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Requirements

  • Leadership Expectations - Able to build good relationships authentically and quickly - Able to work autonomously to find solutions to challenges - Able to build their network and can engage others through clear communication
  • Functional capabilities - Understanding and experience of successful project management - Ability to use questioning and listening to gain true needs of customer/ agency - Good level of commercial acumen, and creative awareness
Danone logo

Danone

Danone is a leading global food and beverage company operating in three health-focused, fast-growing, and on-trend Categories: Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition. With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal, and environment impact. Danone has defined its “Renew” strategy to restore growth, competitiveness, and value creation for the long-term. With almost 90,000 employees, and products sold in over 120 markets, Danone generated €27.6 billion in sales in 2023. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, and Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Mizone, Oikos and Silk). Listed on Euronext Paris and present on the OTCQX platform via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Moody’s and Sustainalytics, as well as MSCI ESG Indexes, FTSE4Good Index Series, Bloomberg Gender Equality Index, and Access to Nutrition Index. Danone’s ambition is to be B CorpTM certified at a global level in 2025.

Founded in 2009
Paris, Nouvelle-Aquitaine, FR
61K employees (5,573 in marketing)

Traffic Signals

Monthly Visitors
455K
Traffic Source Mix
Search
44.9%
Direct
34.7%
Referral
11.4%
Social
7.9%
Paid
0.9%

Headcount Trend

Current headcount: ~69.3K

Marketing Team

Marketing Team Size
4,862 (7% of company)
Median Career Experience
13 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.6B
Last Raise
$863.9M
Post IPO Debt, 12 months ago

Funding History

  • Apr 2025
    Post IPO Debt • $863.9M
  • Apr 2024
    Post IPO Debt • $700M

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