Responsibilities

• Manage local and regional branch marketing budgets, ensuring effective allocation and tracking of spend.
• Liaise with branch managers and suppliers to coordinate internal events and supplier takeovers
• Monitor and analyse ROI for marketing campaigns, providing recommendations for improvement.
• Develop and execute new and innovative marketing campaigns tailored to local and regional needs. Supporting and developing branches, collaborating closely with the retail team executing and developing strategic marketing plans that align with business objectives and target audience needs, while also being adaptable to changing market conditions.
• Working collaboratively with other Hays Travel departments to facilitate additional activities, promotions, and events.
• Brief and oversee creative work to ensure campaigns are executed to the highest standards.
• Facilitate the production of brochures and direct mailers, ensuring accuracy and timely delivery.
• Assist in developing recruitment strategies and opportunities within your local region.
• Conduct competitor analysis to identify opportunities and implement strategies across our network.
• Liaise with local airports and ports to develop strategic marketing strategies for your area.

Requirements

• At least 1 years’ experience in marketing - ideally in a local/regional context, is desirable.
• The ability to think outside the box, generate innovative ideas, and create compelling content that captures attention and resonates with the target audience.
• Strong organisational skills executing marketing campaigns within budget and timeline constraints.
• Excellent written and verbal communication skills – as well as attention to detail
• Decisive and accurate with ability to take a lead role in tasks
• Strong desire for personal development
• Ability to inspire and motivate others, particularly within a fast-paced, growing team.

Benefits

• opportunities to travel abroad on educational trips
• colleague discount when booking your own holidays
• training programmes to help you progress personally and professionally
• team nights-out and company parties
• supportive, motivational, innovative, loyal, excellent values in practice