Responsibilities

• Support the end-to-end process of creation and deployment of targeted and personalised CRM campaigns (Email, Push, Paper & SMS) to achieve the commercial targets.
• Working within the CRM team to support the development and growth of the customer base, play a contributing role in the creation of weekly, monthly & seasonal plans and objectives to maximise response.
• Utilise customer segmentation to deliver targeted customer programmes driving profitable performance.
• Produce weekly results and analysis, supplying recommendations for future actions.
• Working in collaboration with colleagues in other departments to ensure the commercial objectives are met effectively, efficiently, on time and within budget.