PRADA In-Store CRM Manager, Bond Street

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own CRM execution and store-facing data governance to optimize in-store customer experience and local marketing, while coordinating with Retail teams and VOCE feedback loops.

  • CRM Performance & Data Integrity: validate data, track KPIs, and synthesize store-level insights for action
  • System Activation & Training: launch new CRM features, monitor usage, and train sales teams
  • Local Marketing & Event Planning: align customer lists and campaigns with event calendars and business conditions

Job Description

Responsibilities

  • Ensure customer data accuracy inputted by store team as well as validating data accuracy in system
  • Review and analyze SA performance including all elements of KPIs and MBOs (CRM KPI, iPhone Interaction result, CRM activity results) provide SM with individual SA overview and strategy
  • Launch and monitor new CRM system/function in store
  • Communicate with local Retail team
  • System/function enhancement
  • Customer list / reports
  • Generate and assist the interpretation of report in store
  • Manage customer list and ensure strategized local marketing activities
  • Assist SM to setup in store CRM action plan by considering the event calendar and business environment
  • Conduct regular CRM training with sales team
Prada logo

Prada

Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such as creative independence, transformation, and sustainable development, offering its brands a shared vision to interpret and express their spirit. The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church's, Car Shoe, Versace, the historic Pasticceria Marchesi and Luna Rossa, and works constantly to enhance their value by increasing their visibility and appeal. The Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 620 stores as well as e-commerce channels, selected e-tailers and department stores around the world. The Group, which also operates in the eyewear and beauty sector through licensing agreements, has 25 owned factories and 15,529 employees (at June 30, 2025, excluding Versace).Prada S.p.A. is listed on the Hong Kong Stock Exchange as 1913.

Founded in 1913
Milan, Lombardy, ITA
12K employees (1,604 in marketing)

Traffic Signals

Monthly Visitors
181.7K
Traffic Source Mix
Search
45.4%
Direct
34.8%
Referral
11.6%
Social
6.4%
Paid
1.4%

Headcount Trend

Current headcount: ~11.7K

Marketing Team

Marketing Team Size
908 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

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