Responsibilities

• Lead the media relations, press strategy and proactive storytelling around our products and partnerships.
• Work hand in hand with our social & influencers team to identify key ambassadors to tell the Matalan story
• Align and work closely with the corporate PR team to manage the process for corporate announcements including store openings.
• Develop and a execute a PR strategy that elevates Matalan’s position as a leading value fashion retailer.
• Build process working closely with our product teams to bring a consistent flow of product relevant to media to ensure we are part of the cultural conversation
• Work closely with our corporate PR team to help shape and articulate our corporate narrative, showcasing our commitment to affordability, inclusivity and responsible sourcing and retailing.
• Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for consumer PR.
• Oversee the strategy and execution of experiential marketing initiatives, ensuring brand activations, event and in-store experiences enhance customer engagement and strengthen our brand position.
• Conceptualise and execute high impact press events
• Lead and inspire your team, fostering a culture of creativity, agility, and accountability.
• Ensure your team works closely and in full collaboration with the wider social and influencers team
• Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven brand marketing while maintaining cost efficiency.
• Work cross-functionally with the wider brand and digital teams to spot opportunities and scale content that is resonating with customers
• Have a ‘ear to the ground’ on identifying key cultural moments that Matalan should engage with and have a POV on

Requirements

• Previous experience operating at a manager level within PR, communications or media relations ideally within retail, consumer or fashion industries.
• Strong track record of building high-impact PR strategies
• Excellent media relations skills with established journalist and influencer networks across fashion, retail and business press.
• Proven ability to manage high-profile announcements, sensitive issues and crises.
• Strong storytelling ability with sharp copywriting and narrative development skills.
• Confident working with senior leaders and influencing at executive level.
• Experience in management with the ability to inspire, motivate and grow a team.

Benefits

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business