PR & Influencer Manager, Southern EMEA at DeMellier | London, UK

DeMellier

PR & Influencer Manager, Southern EMEA

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Lead DeMellier’s press and influencer program across Southern EMEA, owning relationships with editors, stylists, and key tastemakers to generate consistent earned media and strong brand equity.

Media Relations: manage Southern EMEA coverage, align with product launches, and drive storytelling across fashion, lifestyle, and business titles.
Influencer Strategy: shape authentic, long-term partnerships, run gifting and outreach, and measure impact against business goals.
Events & Collaboration: plan press days, influencer appointments, and cross-functional work with Merchandising, Marketing, and Creative teams to maximize editorial opportunities.

Job Description

Responsibilities

Develop and execute DeMellier's press strategy across Southern EMEA, with particular focus on Italy, Spain and Middle East, to drive earned media coverage across fashion, lifestyle and business titles
Build and maintain strong direct relationships with senior editors, journalists, stylists and VIP stylists to ensure consistent, high-quality coverage
Leverage Cision to track media coverage, report on PR performance, maintain accurate media lists, and support continuous improvement of press strategy and results
Partner with the Content Editor to brief and distribute press releases, product information and media assets
Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunities
Conduct regular market visits and face-to-face meetings to strengthen relationships and identify editorial opportunities with key press & influencer contacts
Represent the brand across key Southern EMEA markets, acting as a senior ambassador for DeMellier within the media landscape
Own DeMellier’s influencer strategy across Southern EMEA, prioritising authentic, long-term relationships that drive both brand equity and measurable impact
Manage the influencer gifting programme, directing a team of PR Assistants and Coordinators to ensure timely, high-quality outreach aligned with monthly targets and product priorities
Use Traackr to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact

Requirements

5+ years’ experience in PR and influencer marketing, ideally within the luxury or premium fashion space
Fluent in Italian and Spanish, both spoken and written (additional knowledge of Arabic is a plus)
Strong press and influencer relationships in Southern EMEA (particularly across Italy and Spain), with a pulse on emerging talent and media trends
Demonstrated experience personally building press relationships, securing earned media coverage and managing influencer partnerships within luxury or premium fashion
Proven success in building high-impact, non-paid influencer programmes and generating earned media coverage
Comfortable operating at both strategic and executional levels, with a willingness to personally drive outreach, relationship-building and high-priority projects when required
Proficient Traackr, Cision, and ideally Airtable
Skilled at managing and mentoring junior team members
Analytical and organised, with the ability to balance creativity and performance
Excellent written and verbal communication skills
Passionate about luxury fashion and DeMellier’s brand purpose

Preferred

additional knowledge of Arabic is a plus

Benefits

Hybrid-working policy 2 days in the office
Annual Leave package increases the longer you stay with us
Enhanced company maternity policy
Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
Seasonal bag allowance
Free gift DeMellier bag on successful probation

DeMellier

DeMellier is a fast-growing award-winning contemporary handbag brand based in London. It was named a 2016 Brand of Tomorrow and won the 2018 Emerging Talent Award by Luxury British Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. DeMellier handbags have become a favourite among strong women all over the world, including celebrities such as Beyoncé, Emily Blunt and January Jones among others. DeMellier was founded by Mireia Llusia-Lindh. Mireia was born in Barcelona and after having lived in a number of different cities she settled in London, which she now calls home. She attended university in Barcelona and Switzerland and received an MBA from Harvard Business School. She further developed her business skills and passion for fashion working as a strategy advisor to numerous consumer and luxury goods firms such as Burberry and LVMH. Mireia launched DeMellier with the mission to design in a new way, create products that women would treasure but that would also empower them while giving back through the brand's permanent charity initiative.All DeMellier handbags are handcrafted in the south of Spain by local artisans using the finest Italian and Spanish materials and for every bag purchased DeMellier funds lifesaving vaccines and treatments aimed to save the life of a child in need through their permanent charity initiative 'A Bag, A Life' in collaboration with SOS Children's Villages and local vaccine providers.

Founded in 2016

London, England, GBR

73 employees (25 in marketing)

www.demellierlondon.com