Responsibilities

• Influencer Strategy & Ambassador Programme Development
• Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting
• Support the creation and ongoing optimisation of a structured influencer strategy, defining how many creators to engage per campaign and per quarter, aligned to budget and brand objectives.
• Develop a clear outreach framework, including who to contact, why they are relevant, and how they align with MOOD London’s audience and luxury fragrance positioning.
• Build and manage a scalable Ambassador Programme, identifying long-term brand advocates and nurturing relationships to increase repeat content, loyalty, and deeper brand storytelling.
• Define influencer posting expectations and cadence (e.g. minimum deliverables, frequency of posting, content formats such as Reels, Stories, TikTok, long-form reviews), ensuring clarity and consistency across collaborations.
• Content, Social Amplification & Cultural Relevance
• Partner with brand and social teams to identify opportunities to amplify influencer content across owned channels, ensuring maximum reach and longevity of creator storytelling.
• Proactively identify content gaps and recommend influencer-led solutions that support brand campaigns, product education, and cultural relevance.
• Monitor social trends, competitor activity, and cultural moments to inform timely influencer campaigns and reactive opportunities.
• Measurement, Tracking & Optimisation
• Track and evaluate influencer campaign performance, including engagement, reach, content quality, traffic, and conversion indicators.
• Maintain detailed trackers for influencer outreach, gifting and seeding activity, campaign budgets, content delivery, and ambassador performance.
• Produce campaign wrap-ups and insights reports, highlighting learnings and recommendations to optimise future influencer strategy, event impact, and ambassador performance.