PR Executive

Greater London, Kensington and Chelsea, UK (Hybrid)

£28K/yr – £32K/yrEntry LevelFull time

Posted 2 months ago

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Job Summary

Coordinate media outreach and press activity across client accounts, shaping story ideas, press materials, and coverage tracking to drive earned media impact.

  • Media Outreach & Pitching: Build journalist lists, research contacts, and pitch feature ideas to outlets.
  • Content & Materials: Draft press releases, media alerts, pitch emails, and copy for emails, briefs, newsletters.
  • Coverage & Events: Monitor coverage and competitor activity, support media events and press days, and attend events on behalf of clients.

Job Description

Responsibilities

  • Support Account Managers in executing media outreach across assigned accounts
  • Build and maintain media lists, research journalist contacts and track coverage
  • Confidently develop and pitch feature ideas and news stories to journalists
  • Draft initial press releases, media alerts and pitch emails for review
  • Write compelling copy for a range of media and client-facing purposes: emails, letters, briefings, meeting agendas, press releases, competition copy and newsletters
  • Monitor media for coverage, competitor activity and newsjacking opportunities
  • Understand and run programmes of media promotional activity, such as competitions and sampling offers
  • Support event logistics: press days, launches, activations, media immersions, press accreditation, on-site interviews, photo calls, press conferences and training days
  • Attend press and consumer-facing events, representing clients and Full Fat to a high standard
  • Assist in client liaison: writing status updates, meeting follow-up notes, planning for and participating in client calls

Requirements

  • previous experience in an agency environment whether through work experience or placements

Benefits

  • London Living Wage employer, a competitive salary package reviewed annually
  • Enhanced holiday with 28 days holiday as standard, with additional days for birthdays and length of service, plus closing the office over Christmas & New Year on top
  • A social and cultural programme incorporating experiences, wellbeing events and mental health training and check-ins
  • An annual team summit event where we take the team away on a 2-3 day company trip with a curated itinerary
  • Lieu time for time spent at client launches and festivals over the weekend
  • Flexible working, you can start any time from 8-10am
  • Hybrid working policy - we are 2 days in the office and the rest is flex
  • Brekkie, snacks and fresh fruit delivery to puir Shoreditch Office
  • Monthly lunch on the house
  • Annual company-wide bonus scheme when targets are met
  • Cycle to work scheme
Full Fat logo

Full Fat

Founded in 1996, Full Fat is an independent company that is passionate and tirelessly dedicated in making innovative, world-class games that surprise, entertain and delight players.We have produced over 80 games across all formats, helping create some of the biggest game franchises in the industry; Harry Potter, The Sims, Spore, Sid Meier’s Pirates, Littlest Pet Shop, Dave Mirra and Sim City to name a few.Alongside the boom of the digital markets, we started building our own unique games, such as Flick Golf, Agent Dash or our NFL licensed titles, which have achieved worldwide features, fantastic ratings from Metacritic and, most importantly, from players!

Founded in 1996
GBR
25 employees (10 in marketing)

Traffic Signals

Monthly Visitors
99
Traffic Source Mix
Search
45.3%
Direct
38.4%
Referral
4.7%
Social
10.5%
Paid
1%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
2 (8% of company)