Responsibilities

• Plan and execute a range of external communications activity, plans and campaigns, ensuring alignment with VetPartners’ vision, values, and strategic priorities.
• Drive PR for veterinary practices and B2C PR activity for VetPartners in the UK and Ireland.
• Support the PR and Communications Director on crisis communications and sensitive issues, taking the lead in her absence and providing counsel to the senior leadership team, preparing media statements and handling media enquiries to protect reputation.
• Storytelling & content: Write compelling, accurate, on-brand copy, including press releases about interesting, newsworthy cases for practices and VetPartners, and leveraging data, media statements, pitches, website stories and blogs.
• Media relations: Develop and maintain strong journalist and influencer relationships across national, trade, and regional media.
• Campaign leadership: Plan and execute integrated PR campaigns, aligning with social and digital content for maximum impact.
• Case study development: Source, develop, and place client stories that demonstrate how VetPartners practices provide the best possible care of patients and great service for clients.
• Crisis communications: In Communications Director’s absence, support our response to crisis and issues, providing counsel to senior leadership and deliver timely, accurate external statements.
• An overview of what you’ll do: Storytelling & content, Media relations, Campaign leadership, Case study development, Crisis communications