PR Account Manager / Senior Account Manager

London, UK (Hybrid)

£40K/yr – £48K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own day-to-day client management, drive PR strategy and storytelling, and mentor junior staff while turning media opportunities into measurable business outcomes.

  • Own day-to-day client management and senior stakeholder engagement.
  • Lead PR strategy and storytelling across national to trade media with data-driven insights.
  • Build journalist relationships, prep spokespeople, and guide junior team members.

Job Description

Responsibilities

  • Lead day-to-day management of client accounts, acting as a trusted adviser and primary point of contact
  • Develop and drive PR strategies that deliver meaningful business outcomes. Present your plans to senior management and lead on execution and delivery
  • Lead client meetings and present monthly/quarterly reports
  • Generate creative, newsworthy story ideas and see them through from concept to coverage
  • Craft compelling media angles for B2B and B2C brands across national, trade, broadcast and podcast media
  • Identify trends, insights and data-driven opportunities that can be turned into impactful stories
  • Write high-quality press releases, thought leadership articles, blogs and other communications materials
  • Build and maintain strong relationships with journalists, influencers and industry stakeholders
  • Prepare and brief spokespeople for media interviews, speaking engagements and events
  • Measure, analyse and report on campaign performance

Requirements

  • Proven experience managing PR accounts, building strong client relationships and being the main point of contact for clients
  • Confidence leading client meetings and communicating with senior stakeholders in person, virtually and via Slack
  • Strong strategic instincts and a proven ability to identify stories that will resonate with target media
  • Experience securing high-quality coverage, including national media opportunities
  • Excellent news sense and the ability to turn complex topics into clear, engaging stories
  • Strong writing skills across a range of formats and audiences
  • Good understanding of reputational risk and crisis management
  • An established network of journalist and industry contacts
  • Experience managing or mentoring junior colleagues
  • Commercial awareness and an understanding of what makes accounts successful and clients happy

Benefits

  • Meaningful responsibility and the opportunity to shape and lead strategies from the outset
  • The chance to work with an experienced, supportive team in a fast-paced environment
  • Clear progression opportunities, including a pathway to senior leadership for the right candidate
  • Hybrid working, with minimum x2 days per week in our central London office
  • Half-day Fridays all year round
  • Quarterly team away days and monthly socials
  • Annual team volunteering days
  • An annual health budget to spend on essentials - like dentist appts, therapy and eye tests
  • 25 days of annual leave (not including Christmas - we do a company shutdown and give everyone additional time off over Christmas and New Year)
Crest Communications logo

Crest Communications

Crest is a PR and communications agency. We deliver commercially astute PR strategies for game-changing start-ups, innovators and VCs. Ultimately, we get you media coverage where it matters. Whether you’re looking to build brand awareness, attract investors or drive sales, our talented team specialises in leveraging the power of the media to help you get there. It’s our business to help grow yours. We’d love to hear about what you’re building.

Founded in 2015
London, England, GBR
8 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
64%
Direct
24.5%
Referral
6.6%
Social
3.8%
Paid
1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (25% of company)