Planning Director

Shrewsbury, Shropshire, UK (Hybrid)

£55K/yr – £63K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own multi-channel media planning and client leadership with a focus on turning business goals into data driven strategy, measurement, and revenue growth across a planning team.

  • Lead planning for client hubs, map client organization, and build stakeholder relationships with senior clients.
  • Define measurement frameworks, write incisive strategy, and design testing methodologies across campaigns.

Job Description

Responsibilities\n
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  • Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to produce strategy with broad buy-in and media plans.
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  • Steer Croud’s relationships with key clients, gain a deep understanding of the commercial drivers of their business, work alongside the Client Partner to map the client’s organisation and identify key stakeholders
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  • You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance.
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  • Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data.
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  • Creation of media strategy that covers all paid media channels - both online and offline.
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  • Oversee measurement and testing strategy across channels, driving constant improvements in performance.
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  • Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable.
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  • Drive revenue for Croud through existing account growth and contribution to business development.
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  • Complex marketing problem solving; turning solutions into strategies to present back to clients.
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  • Represent Croud at industry events, public speaking and thought leadership.
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Croud logo

Croud

3.6 Glassdoor

We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Founded in 2011
London, England, GBR
741 employees (305 in marketing)
67% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
60.9K
Traffic Source Mix
Search
52.3%
Direct
34.3%
Referral
6.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~742

Marketing Team

Marketing Team Size
288 (39% of company)
Median Career Experience
10.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$38.5M
Last Raise
$38.5M
Private Equity, 6 years ago

Funding History

  • Nov 2019
    Private Equity • $38.5M

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