Paid / Performance Marketing Manager - Franchisee Acquisition. Hybrid / Remote
The Travel Franchise
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeSenior level4+ years exp.
13 hrs ago
Performance Marketing Specialist
Manchester, UK (Hybrid)
£30K/yr – £40K/yrMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel paid media programs, turning data into action to improve acquisition and performance across Google Ads, Meta, TikTok, Snapchat, and LinkedIn.
- Campaign Management: plan, execute, and optimize paid campaigns across multiple platforms with clear dashboards for teams and clients.
- Analytics & Reporting: monitor KPI trends, perform high-quality analyses, and deliver concise commentary and visuals.
- Testing & Optimization: drive creative/audience strategy decisions via competitor research and data-backed learnings.
Job Description
Responsibilities
- Build and manage paid campaigns across various channels, including Google Ads, Meta, TikTok, Snapchat and LinkedIn
- Monitoring campaign performance on a regular basis and suggesting actions based on KPI's & trends
- Support Weekly/Monthly/AdHoc reporting by conducting high-quality analysis and writing concise commentary
- Identify marketing opportunities with help of analytics tools such as Google Analytics, Google Search Console, SEM Rush etc
- Lead on creative testing through providing creative / audience strategy recommendations through competitor research and data-back learnings
- Support with Ad Copy & Keyword + Ad Group Structure on Google Ads + Meta
- Lead on delivering easy-to-use reporting or visualisation dashboards for internal analysis and for our clients
- Adhoc account management and point of contact for all clients that work with EDGEY
Requirements
- Solid understanding of digital marketing, particularly the paid media space
- 3+ years of hands-on experience in a paid media management role (in-house or agency)
- Highly-skilled in Meta Business Suite or Google Ads. And knowledge of GA4, Google Tag Manager
Benefits
- Regular team socials, client visits and trips abroad
- Company laptop
- Employer pension scheme
- Come as you are policy, there is no dress code here
- 25 Days Holiday + Bank Holidays + Day off on your Birthday
EDGEY
Founded by Jack Edge, EDGEY is a team of disruptive digital do-ers with over 20 years experience in the hospitality marketing game. A proper digital right-arm for the best hospitality brands in the world (ask Loungers, Comptoir + NQ64), specialising in website development, paid media campaigns, launches, SEO and most importantly CRM.
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
42.7%
Direct
36.1%
Referral
13.5%
Social
4.4%
Paid
1.7%
Headcount Trend
Current headcount: ~3
Marketing Team
Marketing Team Size
2 (67% of company)
