Responsibilities

• Publish, manage and optimise YouTube Ads, Google Ads and SEO
• Monitor budgets, bidding strategies, and targeting to maximise ROAS
• Conduct A/B testing on creatives, copy, and landing pages
• Improve conversion rates across paid ads
• Set up and maintain accurate conversion tracking
• Execute on-page and off-page SEO strategies
• Manage and update website content and landing pages
• Write email campaigns and automation sequences
• Track analytics and provide performance reports across assigned platforms
• Support content planning and overall ad strategy

Requirements

• Minimum 2 years in a performance marketing role
• Hands-on experience with YouTube Ads, Google Paid Ads, SEO, Website management and Email marketing
• Proficiency with Google Analytics and ad platforms
• Strong copywriting for ads, emails, and landing pages
• Ability to analyse data and optimise campaigns
• Experience with SEO tools (SEMrush, Ahrefs)
• Familiarity with CMS platforms (WordPress preferred)
• Organised, analytical, and performance-focused mindset
• Knowledge of conversion tracking and reporting
• Ability to manage multiple campaigns simultaneously

Preferred

• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Strong copywriting and persuasive writing skills
• Analytical and data-driven mindset
• Ability to manage multiple campaigns simultaneously
• Understanding of customer journey and sales funnels
• Creative thinking with a performance-focused approach
• Strong time management and organisation skills