Responsibilities

• Campaign Strategy & Execution: Plan, execute, and scale high-performing print campaigns designed to acquire and retain new customers.
• Manage and own print campaign lifecycles: Oversee end-to-end campaign lifecycles, including audience targeting, brief creation, print production, in-flight performance reporting and post-campaign analysis.
• Innovate & Test: Work alongside key stakeholders to relentlessly test copy, paper weights, formats, offers, and audience segments—driving conversions, ROAS, and customer lifetime value (LTV).
• Budget Management: Support the management and optimisation of multi-million-pound marketing budgets to maximise the channel’s ROI.
• Vendor & Agency Management: Build strong relationship with our print agency and manage print production timelines, proofs, and logistics.
• Cross-Functional Collaboration: Partner closely with Creative, CRM, Customer Insights, Trade Marketing, Legal and the wider Digital Marketing & Acquisition team to bring our growth strategy to life.

Requirements

• Proven hands-on experience executing print marketing (direct mail, door drops, inserts) or direct-response acquisition campaigns and customer conversion journey..
• Solid understanding of acquisition KPIs (ROAS, CPA, LTV, MROI). Proficient in Excel/Google Sheets and comfortable leveraging tracking tools (UTMs, promo codes, multi-touch attribution, and econometric data).
• Excellent written and verbal communication skills with strong attention to detail.
• Collaborative mindset with strong interpersonal skills and the ability to work independently.
• Strong analytical and problem-solving abilities.

Benefits

• Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
• Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
• Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.