Own the paid media engine across Meta with Klaviyo flows and a structured A/B testing discipline to move ecommerce buyers from cold to retargeting.

• Campaigns ownership across Facebook/Instagram, audience and budget strategy.
• Lifecycle testing and email flows: Klaviyo strategy, automated flows, and performance-driven optimisations.
• Reporting and transition: weekly/monthly insights with clear action, and handing over from agency to in-house.