Responsibilities

• You’ll be joining a growing digital-first creative discipline within UKTV Creative, sitting alongside production, design and performance teams.
• We work in a hybrid model, with regular in-person creative sessions to spark ideas and share best practice.
• The culture is collaborative, open and ambitious — we’re reshaping how entertainment marketing shows up in digital spaces.
• You’ll have direct access to performance data, insight and new tech tools to help your work land and learn fast.
• Develop creative variants and test frameworks in partnership with media and insight teams.
• Use analytics to identify creative opportunities, trends and optimisation points.
• Support and help build modular, adaptive creative systems that can be easily iterated and scaled.

Requirements

• Has a deep understanding of digital storytelling and how creative drives action across platforms like TikTok, Meta, YouTube, Google and CTV.
• Is fluent in content performance principles — from thumb-stopping intros to optimised CTAs.
• Hands-on skills in editing, motion, copy and platform-tailoring to craft assets that feel purposeful and polished — including Adobe Suite (After Effects, Photoshop, Illustrator), typography, digital design and animation.
• Understands the balance between brand building and performance — and how to apply creative thinking to both.
• Brings an interest in AI, automation and the evolving tech tools that are reshaping the creative industry.
• Understands how emerging tools (including AI) can support smarter ways of working — and is curious to test and apply them with purpose.
• Is proactive, collaborative, and unafraid to challenge convention.
• Is passionate about entertainment, pop culture, and emerging formats.
• Brings energy, optimism and a collaborative mindset to every project — always looking for ways to make the work (and the team) better.
• Proven experience working in a creative or content team, agency-side or in-house.
• Strong portfolio of digital-first, performance led creative across video, social and display.
• Motion graphics / After Effects proficiency for quick-turn social edits.
• Basic animation /platform effects
• Copywriting for short-form video and social captions.

Nice to have

• Experience with creative automation / dynamic creative optimisation tools (e.g., Smartly.io).
• Knowledge of accessibility best practices for digital content
• Familiarity with influencer/content-creator collaborations.
• Understanding of paid media metrics (CTR, VTR, engagement) and how creative impacts them.
• Any experience leading small creative pods.
• Strong grasp of how creative drives audience behaviour at every stage of the funnel.
• Demonstrated success improving campaign performance metrics through creative optimisation.
• Experience with short-form video experimentation, using rapid test-and-learn cycles.