Responsibilities

• Plan monthly video content for client social media accounts and paid advertising campaigns
• Develop strong video concepts based on each client’s services, audience and goals
• Write scripts, hooks and talking points for lead-generation Meta ads
• Organise and lead filming days at client locations
• Direct clients confidently on camera, including people who may have little filming experience
• Film testimonials, project showcases, educational content, behind-the-scenes videos and direct-response adverts
• Edit content into polished videos for Instagram, Facebook and Meta advertising
• Produce multiple hooks, formats and variations for advertising tests
• Work alongside our paid media and social teams to improve content performance
• Review campaign results and use the findings to develop stronger future creative

Requirements

• Professional videography and video editing experience
• Experience creating content specifically for lead-generation Meta ads
• A strong understanding of direct-response video structure, including hooks, pain points, proof, offers and calls to action
• Experience scripting videos for paid social campaigns
• Experience planning content for Instagram, Facebook and other social platforms
• Confidence directing business owners and team members during filming
• The ability to turn a rough client idea into a clear, engaging video
• Strong organisation and time-management skills
• A full UK driving licence and the ability to travel to client locations
• A portfolio showing relevant commercial, social media or paid advertising work

Benefits

• A supportive Brighton-based marketing team
• Opportunities to grow your responsibilities as the company expands
• The opportunity to work on both organic social campaigns and paid advertising
• Creative ownership over ideas, scripts and filming
• Direct access to campaign performance data so you can see which content generates results