Responsibilities

• Plan, create and execute email marketing campaigns.
• Work closely with the Marketing Team to develop campaign ideas and promotional content.
• Manage customer segmentation using CRM data.
• Create engaging email copy and subject lines.
• Build and edit email templates using MailerLite.
• Schedule campaigns and determine the most effective audience, timing and frequency.
• Monitor campaign performance and identify opportunities for improvement.
• Create or adapt email banners and graphics using AI tools and design software where required.

Requirements

• Proven experience managing email marketing campaigns.
• Experience using MailerLite or a similar email marketing platform (Mailchimp, Klaviyo, ActiveCampaign, Brevo, etc.).
• Experience working with CRM systems and customer segmentation.
• Good working knowledge of Microsoft Excel.
• Basic HTML knowledge for editing email templates.
• Comfortable using AI tools to assist with content creation and design.
• Excellent written English.
• Strong attention to detail and excellent organisational skills.