Responsibilities

• Own a portfolio of Paid Search campaigns with a multi million dollar monthly advertising budget across Google and Microsoft Ads.
• Build campaigns, analyse and monitor their performance, identify trends, develop data-driven solutions to complex business problems, make optimisations to drive ROI.
• Design and A/B test innovative ideas for optimising our keyword coverage, product feeds, ad copy, landing pages.
• Work cross-functionally with Marketing Technology, Data Science, Engineering, Promotions, Category Management, and other teams to partner on strategies that grow the channel.
• Drive the evolution of Wayfair’s Search Marketing strategy in response to shifting consumer behaviour due to AI Search.
• Spearhead and manage the creation of automated agentic workflows for channel execution and data analysis.
• Conduct rigorous evaluations of channel performance, emphasising incrementality and offering strategic perspectives on maximising customer LTV and channel profitability in tandem with traditional KPIs.

Requirements

• Bachelor degree (or higher) in a quantitative field of study: math, sciences, economics, or business.
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
• Experience with performance marketing and/or programmatic display/video platforms (Google Ads, DV360, Microsoft Ads, Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, TradeDesk, AdForm etc.) is a big plus.
• Strong quantitative analytics skills with a technical inclination. - Able to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R / Looker / Excel knowhow is preferred
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
• Experience with agentic AI tools (Cursor, n8n, custom GPTs/Gems etc.) and implementation to improve workflow efficiency.
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent written and oral skills in English
• Excellent critical thinking, communication, and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.

Benefits

• Full health benefits available (Medical, Dental, Vision) for eligible employees.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Life Insurance (at no cost to employee).
• Company matched Pension Plan.
• Tuition Reimbursement.
• Personalized financial planning through LearnLux.
• Wayfair Employee Discount.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.