Responsibilities

• Develop and manage the paid acquisition strategy for Credit Knowledge.
• Build, manage and optimise Google Ads campaigns across search, display, Performance Max and remarketing.
• Manage paid social campaigns across relevant platforms, including Meta, LinkedIn, TikTok and others where commercially appropriate.
• Identify opportunities through AI search, AI-assisted campaign management and emerging acquisition channels.
• Generate qualified traffic, registrations and revenue against agreed CPA, ROAS and profitability targets.
• Conduct keyword, audience, competitor and market research.
• Create and test campaign messaging, adverts, landing pages and customer journeys.
• Manage campaign budgets and allocate spend based on performance and commercial returns.
• Ensure accurate tracking through GA4, Google Tag Manager and internal reporting systems.
• Monitor the full conversion journey from initial click through to registration, application and revenue.

Requirements

• A proven track record of delivering successful SEM and paid-search campaigns.
• Demonstrable experience managing and optimising meaningful Google Ads budgets.
• Strong commercial understanding of CPA, CPL, conversion rate, ROAS and profitability.
• Experience using Google Ads, GA4, Google Tag Manager and related reporting platforms.
• Strong analytical skills and the ability to make decisions based on performance data.
• Experience with conversion tracking, attribution and landing-page optimisation.
• Ability to work independently, take ownership and deliver against clear commercial targets.
• Strong attention to detail, particularly when managing budgets, tracking and regulated advertising claims.

Preferred

• Experience within fintech, financial services, credit cards, loans, comparison websites or affiliate marketing.
• Understanding of FCA financial-promotion requirements, Consumer Duty and compliance-led marketing.
• Experience generating traffic through Meta Ads and other paid-social platforms.
• Knowledge of SEO, AI search optimisation and emerging AI-led acquisition channels.
• Experience with CRM, email remarketing and customer-retention campaigns.
• Experience working with development teams to improve funnels and conversion tracking.

Benefits

• Casual dress
• Cycle to work scheme
• Private medical insurance
• Work from home