Responsibilities

• The number. New buyers from organic and AI search. You'll be accountable for growing organic at Fleek.
• SEO and AI search strategy (AEO/GEO). Baseline and grow our share of voice in Google and LLM answers for the head questions we can't own outright ("best wholesale vintage supplier", "is Fleek legit"). These are won through earned mentions, not your own pages, so you'll build presence across the ecosystem LLMs actually cite: Reddit, YouTube, review sites, and roundups. You'll have our 1,000+ creator roster and UGC engine to deploy.
• The website, as a product. You own how the site converts intent into buyers. You'll design and build landing pages, hub-and-spoke topic clusters, and the templates behind our programmatic pages. You're comfortable working directly in the website and shipping changes yourself rather than waiting on a queue. Good design instinct matters here: pages should be fast, clean, and genuinely useful to a savvy reseller.
• Content across the full intent curve. Head questions won via citations and UGC. Middle-intent how-to guides (AI-assisted drafts, human-edited). Long-tail programmatic pages generated from our own marketplace data: brand x category x era, per-country shipping and duty pages, vendor pages, and help-centre articles mined from CX tickets. Help centres are an AEO goldmine, and ours is largely untapped.
• Technical foundation. Sitemap, schema, product metadata, site speed. You define the roadmap and ship what you can yourself; engineering resource implements the rest with you.
• Measurement. Most AI search value is zero-click, so you'll build the instrumentation that keeps the channel honest: share-of-voice tracking on head questions, signup attribution surveys ("How did you hear about us?"), and citation and coverage monitoring. You'll report results in our weekly business review, and your work unlocks budget through stage gates, so rigour matters.
• How You\'ll Work. AI-forward by default. You use LLMs and agents daily to multiply your output: drafting, research, programmatic content pipelines, monitoring.
• Builder, not briefer. You\'d rather ship the page than write a brief and wait. You can design something that looks good and works, and you can take a template from idea to hundreds of live pages without tripping quality systems.
• Experiment-driven. Every initiative ships with a hypothesis, a holdout or baseline, and a kill or scale decision. We don\'t buy "technical AEO audits" or llms.txt snake oil, and we expect you to know why. The evidence is clear that most AEO advice drives no impact and that purely AI-generated content ranks worse, so you focus on the small set of things that actually move the number.
• Autonomous. There\'s no SEO expert above you to set direction. You\'ll get context, data access, engineering support, and budget. The strategy is yours to defend.