Responsibilities

• Develop integrated organic strategies spanning SEO, content, Offsite and emerging AI-driven search behaviours.
• Act as a strategic partner to our clients, developing a deep understanding of their business, competitive landscape, therapeutic areas and regulatory considerations.
• Lead senior client conversations with confidence, translating complex organic search concepts into clear commercial narratives and actionable recommendations.
• Identify opportunities for innovation across organic channels, including experimentation with Generative Engine Optimisation (GEO) and evolving search platforms.
• Collaborate closely with cross-functional teams including Content, Paid Media, and Research/Insights to deliver integrated growth strategies.
• Monitor industry trends, algorithm updates and AI/search developments to ensure clients remain competitive in a rapidly evolving landscape.
• Lead strategic audits, performance analysis and forecasting, using data to uncover opportunities and guide decision making.
• Support new business and agency growth through proposal development, strategic recommendations and participation in pitches.
• Mentor and support team members through knowledge sharing, coaching and thought leadership initiatives across the agency.
• Contribute to the evolution of Everybody’s organic growth offering, processes and innovation roadmap.

Requirements

• Significant experience leading SEO and organic strategy, with a proven track record of delivering measurable business impact.
• Strong strategic thinking skills, with the ability to connect organic performance to wider commercial and brand objectives.
• Experience working closely with senior stakeholders and presenting strategic recommendations with confidence and credibility.
• Exceptional communication and storytelling skills, with the ability to simplify complex search concepts for both technical and non-technical audiences.
• Ability to immerse yourself in client businesses and industries, particularly within regulated healthcare, pharmaceutical or wellness environments.
• Strong understanding of technical SEO, content strategy, search intent and integrated organic marketing principles.
• Experience mentoring and developing others, with a collaborative and supportive leadership style.
• Curiosity and enthusiasm for the future of search, including Generative Engine Optimisation (GEO), AI search experiences and evolving discovery platforms.
• Hands-on experience with GEO/LLM optimisation is desirable, but at minimum candidates should demonstrate active interest, experimentation and continuous learning in this area.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic insight and action.

Preferred

• Hands-on experience with GEO/LLM optimisation is desirable, but at minimum candidates should demonstrate active interest, experimentation and continuous learning in this area
• Experience contributing to thought leadership initiatives, innovation projects or internal capability development is highly desirable

Benefits

• Hybrid working – just one day per week in the office, with the flexibility to work remotely the rest of the time
• Work from abroad – spend up to 6 weeks per year working from anywhere in the world
• Flexible working options – we support working patterns that fit around your life
• Private healthcare – comprehensive cover to look after your health
• Summer Fridays – enjoy shorter working days on Fridays during the summer months
• Regular socials and connection days – opportunities to get together, collaborate, and celebrate as a team
• Discretionary bonus scheme – rewarding your contribution to our success