Responsibilities

• Conduct brand, audience and competitor research to inform creative and social media and paid strategies.
• Develop and manage monthly content plans and social media calendars across relevant platforms.
• Create detailed creative briefs for internal designers and content creators, covering segment, message, hook, format and success metric, ensuring all creatives align with campaign objectives and brand guidelines.
• Analyse creative and social performance data to identify top-performing content, trends and optimisation opportunities.
• Make data-driven recommendations to improve creative assets, messaging and content performance.
• Schedule and publish content using third-party social media management tools.
• Stay up to date with social media trends, platform updates and emerging creative best practices.
• Produce regular reports highlighting content performance, creative effectiveness, key insights and strategic recommendations.
• Collaborate closely with Paid Media, Email Marketing, Design and Web teams to ensure a joined-up marketing strategy across all channels.
• Attend regular client meetings, preparing updates, performance insights and future content recommendations.

Requirements

• Possesses an understanding of paid media concepts, strategies, and best practices.
• Is analytically minded with the ability to interpret data and make data-driven decisions.
• Demonstrates excellent attention to detail and the ability to manage multiple campaigns simultaneously.
• Excels in communication, both written and verbal, able to provide proactive communication and strategic insights to clients.
• Thrives working both independently and collaboratively in a team environment.
• Is ambitious and driven, eager to learn, and willing to take an active role in building the business.
• Basic understanding of creative testing principles (A/B testing, iteration, scaling winning creative)
• Some familiarity with paid social performance metrics (hook rate, hold rate, CTR, CVR, ROAS or CPA)
• Comfortable using AI tools (e.g. ChatGPT, Claude) to support research, ideation and briefing

Preferred

• Holds Google Ads and Meta certifications (preferred but not essential)