Responsibilities

• Support the development of integrated, multi-channel media strategies aligned to client objectives and the IDHL Framework
• Build and maintain detailed media plans including budgets, phasing, channel recommendations, and forecasting
• Conduct audience, competitor, market, and channel research to inform strategic planning and identify growth opportunities
• Translate strategic recommendations into actionable activation plans for specialist channel teams.
• Contribute ideas and insights that support innovation and improved media effectiveness across client accounts
• Coordinate campaign launches across multiple channels, ensuring assets, tracking, measurement, and data inputs are in place prior to launch
• Work closely with internal specialists and external partners to support smooth campaign activation and delivery
• Ensure tracking frameworks, pixels, tagging, and measurement requirements are implemented and validated correctly
• Troubleshoot delivery or setup issues proactively, escalating risks where required
• Monitor campaign performance and collaborate with channel teams to identify optimisation opportunities

Requirements

• 1–3 years’ experience in media planning, paid media, digital marketing, or campaign management
• Experience working across multiple digital media channels and campaign delivery processes
• Desirable? Agency-side experience within a media, digital, or integrated marketing environment
• Experience supporting strategic planning or multi-channel campaign recommendations
• Exposure to media buying platforms, tracking implementation, or campaign reporting tools
• Strong understanding of digital media channels including Paid Search, Paid Social, Programmatic, Display, Video, and TV/CTV
• Experience supporting media planning, campaign activation, or digital marketing delivery across multiple channels
• Ability to interpret audience, competitor, and performance data to support strategic recommendations
• Strong organisational skills with excellent attention to detail across planning, budgets, and campaign delivery
• Analytical mindset with the ability to identify insights and optimisation opportunities

Preferred

• Experience using audience insight and research tools such as Similarweb, TGI, or Canvas8
• Understanding of attribution, analytics, and measurement frameworks
• Exposure to new business pitches or proposal development
• Awareness of wider media channels including audio, native, and OOH
• Experience working within a digital agency or integrated marketing environment