Own and optimize the global-paid media program across markets, delivering lead generation, conversion, and ROI while partnering with CRM, email, and retargeting to improve quality and outcomes.

• Paid media governance: Planning, KPI definition, channel strategy, audience segmentation, and budget allocation.
• Agency & local execution: Primary point of contact for agencies ensuring alignment with global strategy and on‑time delivery.
• Campaign delivery and analytics: Setup, trafficking, tracking integrity, performance analysis, and actionable optimization insights.