Marketing Science Director

Manchester, UK (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 11 days ago

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Job Summary

Lead and grow a team of analytics professionals delivering MMM, attribution, experimentation and bespoke media analytics to improve client marketing effectiveness, while managing projects and communicating insights to stakeholders.

  • Own the delivery of end-to-end marketing effectiveness services
  • Coach junior analysts and coordinate cross-functional teams
  • Present data-driven narratives and measurement frameworks to clients and internal stakeholders

Job Description

Responsibilities

  • Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics
  • Line manager for more junior analysts acting as a coach and mentor across the matrix management structure we utilise in data science
  • Ensure the team of analysts deliver robust, accurate and timely results that build client trust in the decisions we recommend
  • Act as the client lead for medium to large sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders
  • Create and present compelling stories informed by our data work for all stakeholders
  • Creation of measurement frameworks and strategies

Requirements

  • Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing
  • Excellent communication skills and the ability to work across multiple diverse teams
  • Project management for such activities to ensure the client deliverables are of high quality and delivered on time
  • Ability to execute our core services independently and the ability to guide and train more junior team members
  • Core statistical knowledge
  • Core understanding of how marketing can contribute to business success and strong understanding of marketing theory

Benefits

  • a benefits package that you can tailor to your needs.
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Dentsu

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
578