Responsibilities

• Plan, build, test and deploy email campaigns using the charity’s email marketing platform (currently Dot Digital).
• Develop and manage automated supporter journeys and nurture campaigns.
• Segment audiences to deliver relevant and personalised communications.
• Monitor campaign performance and produce reports on key metrics, including open rates, click-through rates, conversions and engagement.
• Ensure compliance with GDPR, PECR, DUAA, consent preferences and best practice.
• Support continuous improvement of supporter communications through testing and optimisation.
• Create, edit and publish content for the charity website.
• Maintain website content to ensure accuracy, relevance and consistency.
• Work with colleagues to improve user experience and supporter journeys.
• Support search engine optimisation (SEO) through effective copywriting and content management.

Requirements

• 3 years’ experience in a marketing or communications role.
• Experience of delivering email marketing campaigns using an email marketing platform.
• Knowledge of SEO principles and digital marketing best practice.
• Proficiency in Microsoft Office applications and CRM.

Preferred

• Experience using Dot Digital or similar email marketing platforms.
• Experience using CRM systems.
• Experience working within the charity or not-for-profit sector.
• Is passionate about the work of Hampshire and Isle of Wight Air Ambulance.
• Enjoys working collaboratively and building positive relationships.
• Is proactive, and willing to learn.
• Takes ownership of their work and seeks continuous improvement.
• Is audience-focused and committed to delivering excellent supporter experiences.
• Demonstrates professionalism, and respect in all interactions.

Benefits

• 25 days holiday per year (plus Bank Holidays)
• Extra Day off on your Birthday
• 5% Employer Pension Contribution
• Charity Sick Pay (after probation)
• Blue Light Discount Card
• Medical Cash Plan (after probation)
• A flexible approach by arrangement with your line manager.
• Mental Health First Aiders available at work.