Marketing Officer

London, UK (Hybrid)

Salary Not AvailableMid Level

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the audience-driven marketing mix for multi-channel acquisition and retention, with emphasis on email automation, digital campaigns, and customer-journey improvement across markets.

Audience-led Growth: own lead generation and engagement programs from briefs to post-click optimization.
Email & Automation: build data-driven campaigns under GDPR rules, deploy automations, and optimise performance.
Campaign & Channel Execution: launch paid/organic social and website content with testing, tracking, and reporting to drive conversion and retention.

Job Description

The Marketing Officer will support acquisition, retention, and engagement targets through audience-led marketing activities across multiple channels, markets, and audience groups.
Support Marketing Leads to develop high-quality and innovative marketing plans, including ‘always on’ activities to support annual targets for acquisition, retention, and engagement.
Schedule, co-ordinate and deliver audience-led marketing activities aimed at generating marketing-qualified leads for ETF products and services – based on audience insight and campaign briefs.
Deliver email marketing campaigns using ETF’s email platform—responsible for selecting data (in accordance with GDPR policies), building and sending emails, setting up automations, and continuously optimising performance and engagement.
Build, launch and optimise digital marketing campaigns, including paid social, organic social media, and website content. Support testing, performance tracking, and reporting of campaign results.
Work closely with internal teams to help map and improve customer journeys that support conversion, engagement, retention and cross marketing.
Support the development of marketing materials, multimedia assets, web content, presentations, and events collateral targeting individual customers and members.
Support the planning and delivery of ETF’s presence at events, helping to coordinate logistics, ensure brand consistency, and track performance. This may include attending events to support on-the-day delivery and represent the organisation professionally.
Track and report on campaign performance and budget, compiling key insights and recommendations for ongoing optimisation and sharing with relevant teams.
Liaise with internal teams and external partners (such as creative agencies or freelancers) to support the development of marketing materials and content that align with ETF brand guidelines and audience needs.

Education Training Foundation

Education Training Foundation (ETF) is the workforce development body for the Further Education and Skills sector. Our mission is to support the continuing transformation of our country’s technical and vocational education system by ensuring the sector has world-class teachers, trainers, assessors and leaders. This leads to ever-improving learner outcomes, a better skilled workforce and a stronger economy, country and society. We do this by improving, driving and championing the quality of the sector’s leadership, teaching and training through: - Setting and promoting professional standards, awarding QTLS and ATS, and, managing the Society for Education and Training, the professional membership body for the sector - Supporting the sector through reform and change - Leading professional and workforce development for teachers, trainers, assessors, leaders and governors - Being the home of independent, impartial and comprehensive workforce data and research

Founded in 2013

London, England, GBR

267 employees (25 in marketing)

www.etfoundation.co.uk